Comptetive Intelligence

Competitive Intelligence (CI) is the systematic monitoring of your competitors' online presence to determine what they're doing now – and what they're likely to do in the future. This type of information can help you make better strategic and tactical decisions, and allow you to gain a better understanding of your own competitive position.

Competitive intelligence is the process of building and maintaining a deep awareness of your competitors. That way you can better understand their strategies and anticipate their future actions, in addition to making smarter decisions for your own organization. Competitive intelligence revolves around three key factors – the market, your customers, and your competitors.